The document outlines Square's business proposition of providing a simple and low-cost way for merchants to accept credit card payments using a mobile device. Key points include:

- Square charges merchants a flat 2.75% fee per transaction with no setup costs or monthly fees.

- The company has experienced rapid growth, processing over $1 million in payments per day.

- Square targets small businesses and individuals by offering a simple interface and device that plugs into smartphones.

- Backed by experienced founders and investors, Square aims to become the dominant platform in mobile payments by acquiring new merchants through wide exposure and competitive pricing.

Square’s early pitch deck captures the founders’ vision of empowering small businesses by providing a simple and accessible way to accept card payments. Recognizing that traditional payment systems were often cumbersome and expensive for small merchants, Square set out to create a mobile card reader and platform that would enable anyone to take payments anytime, anywhere. The deck highlights the market need for a user-friendly payment solution, the innovative technology behind Square’s hardware and software, and the strategies that would help it become a game-changer in the payments industry, leveling the playing field for small businesses and entrepreneurs.