Monzo's early pitch deck captures the founders' vision of creating a modern, mobile-first bank designed to meet the needs of today's digital-savvy consumers. Recognizing the frustrations with traditional banking, Monzo set out to build a transparent, user-friendly banking experience that puts customers in control of their finances. The deck highlights the market demand for a more intuitive and responsive banking solution, the innovative features that make Monzo stand out—such as real-time spending notifications, fee-free transactions, and easy budgeting tools—and the strategies that would help it grow into a leading challenger bank, transforming how people manage their money on the go.