BuzzFeed’s early pitch deck highlights the founders’ vision of creating a media platform that blends entertainment and news, driven by the power of viral content. Recognizing the changing landscape of digital media, BuzzFeed aimed to capture the attention of a digital-first audience by producing content that was not only highly shareable but also deeply engaging. The deck outlines the market opportunity for viral media, the innovative approach to content creation and distribution, and the strategies that would propel BuzzFeed to become a leading player in online media, shaping the way people consume and share information on the internet.