Zestful's early pitch deck reflects the founders' vision of helping companies enhance employee satisfaction and retention by offering personalized perks and rewards. Recognizing that traditional employee benefits often fail to meet individual needs and preferences, Zestful set out to create a platform where employers can offer customizable perks that employees truly value, from fitness memberships to streaming services. The deck highlights the market demand for more flexible and meaningful employee benefits, the unique approach Zestful takes in allowing employees to choose their own rewards, and the strategies that would help it become a key player in the HR tech space, empowering companies to build happier, more engaged teams.