Pendo's early pitch deck captures the founders' vision of helping businesses create better software products by providing deep insights into user behavior and guiding users through the product experience. Recognizing the challenges product teams face in understanding how customers interact with their software, Pendo set out to build a platform that combines product analytics, in-app messaging, and user feedback. The deck highlights the market need for tools that improve user engagement and satisfaction, the unique capabilities that Pendo offers, and the strategies that would help it become a trusted partner for product teams, enabling them to build products that users love and find valuable.