Odeko's early pitch deck, originally known as Cloosiv, reflects the founders' vision of empowering local coffee shops and small businesses with the technology to compete with larger chains by offering a seamless mobile ordering experience. Recognizing the challenges small businesses face in attracting and retaining customers, Cloosiv set out to create a platform that allows customers to order ahead, pay through their phones, and skip the line, all while supporting their favorite local spots. The deck highlights the market demand for convenient mobile ordering solutions, the unique approach Cloosiv took in partnering with local businesses, and the strategies that would help it grow into a key player in the coffee tech space, ultimately rebranding as Odeko and expanding its mission to support the entire supply chain for small businesses.